Voluptuous Sophie Dahl features in a notorious poster campaign for Opium
18th December 2000
A controversial bill board
advertisement showing a naked female model in a suggestive pose has been banned
by the Advertising Standards Authority ruling.
The Yves Saint Laurent
Opium perfume advert featuring curvaceous Sophie Dahl attracted 730 complaints,
making it one of the most complained about adverts in the ASA's history.
On Monday evening the advertising
watchdog ordered all of the posters to be taken down because they are
"degrading and offensive " to women.
Christopher Graham,
ASA director general, said the advert was sexually provocative and likely to
cause "serious or widespread offence" thereby breaking the British
Codes of Advertising and Sales Promotion.
The ruling may also
force Yves Saint Laurent, part of the Italian luxury goods maker Gucci Group
NV, to have its posters pre-vetted for a further two years if the Committee of
Advertising Practice requires it.
Earlier this month
Plaid Cymru backbencher Brian Hancock complained because one of the posters for
Opium perfume was found on the doors of the Welsh Assembly.
Yves Saint Laurent declined
to make any comment at this stage.
Click Here to see some of the world's most beautiful women, all with a sexy curvaceous figure and hourglass shape
Buy Fuller Figure Lingerie Here
